Following on from the previous blog post, about blogs not being read. This posting is about subscriptions — how to get more readers to your blog. As a consequence, all my blog posts now contain this subscription form.
This is a MailChimp implementation which handles the behind the scenes ‘heavy lifting’ of managing email lists and newsletter campaigns. MailChimp is free and an excellent ‘How-to-do’ YouTube video by Jameson, NYC Tech Club runs through the setting up.
Here is a quote from Jameson:
Back in the day, all you needed was an optin form that said “Subscribe to our weekly newsletter” or something like that.
But the world has changed! And people want something for free in exchange for their email address.
So try this strategy next time you want to increase your subscriber base.
Offer a free cheat sheet with 5 or so simple tips to your service
Offer a free ebook (doesn’t have to be long)
It will work a lot better than an optin form with no offer.
Okay — I’ll see if it works!!