No matter how good your book or ‘voice or brand’ is — it could do with some marketing. What is the best form of marketing? Word of Mouth
What is the best way to get WOM? Brand Advocate
What is a brand advocate? They are type of customer that goes out of their way to stand up for your brand. They are enduringly loyal while recommending and believing in you. The bottom line is that they are a rare breed with a big voice and unlimited power of persuasion.
Did you know that 92% of global consumers trust the word of friends and family over any other form of advertising and advocates are twice as likely to recommend your brand then a typical customer?
So what is the secret to building advocates? Consistency.
– Consistently deliver superior content
– Consistently deliver stellar customer feedback
– Consistently deliver excellent customer experience
Check out http://www.wommapedia.org to discover more!